Deborah Dowling Senior Merchandiser & Data Analyst @The WBE Retail is changing fast and in a more challenging market businesses need to adapt and update in order to stay ahead of the game. Technology & data is at the forefront and leading retailers are using multiple channels & platforms and becoming more competitive Why is …
If your business has more than one store it is important to manage these at an individual basis as much as possible as there may be key differences such as size of outlet (and therefore stock capacity), different trends, demographics & shopping habits. This can mean that a best seller in one store may not be in another, that a style needs to be marked down deeper in order to clear it through, that the mix of product types purchased should differ or that the timing of intake should be phased differently.